Residential Design

Essentially, experiential design prioritizes human interaction with built enviroments. In a residential or commercial context, this means strategically using design elements to elicit an emotional connection to a brand and immerse occupants in a narrative. Today, creating an experience is more important than ever before. In its 2017 Experienctial Index Gensler notes that “the human experience must be the driving force behind every element of a space––from the design of physical space to the qualities of interaction, expectation, and intention.”

At Seasonal Break we take experiential design and look at it from its core. We take a deep look at how people will interact with a space, and how it goes above and beyond to emotionally connect people with the space. Using signage, decor, and messaging that strongly align with the brand (even your personal brand at home) message are a few of the ways we use experiential design to accomplish this connection. In short, the branded content works hand in hand with the design to reflect the purpose of the space.

“When people have a quality experience in a space, they are more engaged. Engagement translates into more personal satisfaction, joy, and in commercial branding more social shares of well-designed spaces.